This Minimum Advertised Price (MAP) Policy applies to all 4x4 Rockcats Inc. products sold by authorized dealers, resellers, and distributors ("Dealer"). It is unilateral, non-negotiable, and not a price-fixing agreement. Rockcats establishes minimum advertised prices for all of its products.
Advertised price means the price displayed in any public-facing medium — including but not limited to websites, search-engine listings, social media, printed catalogs, in-store signage, marketplace listings (Amazon, eBay, Walmart, Facebook Marketplace), price-comparison engines, and email blasts.
Dealers may sell at any price they choose at the point of sale, including below MAP. However, no Dealer may publicly advertise, display, or otherwise communicate a price below the published MAP for the product.
MAP applies to the base price of the product. Free shipping, free installation, cashback offers, "Add to cart for price," coupon codes that reduce the visible price, bundling discounts that effectively price the Rockcats product below MAP, or any other tactic designed to circumvent MAP is treated as a MAP violation.
Rockcats reserves the right to enforce this MAP Policy at its sole discretion. Consequences for violation may include: a written warning, removal from advertising co-op programs, suspension of dealer pricing, termination of the dealer agreement, or refusal to fill future orders. Repeated violations result in termination.
MAP prices are subject to change. Rockcats will provide 14 days' notice before any MAP change takes effect. Promotional MAP windows (Black Friday, etc.) are announced separately and apply only during the published window.
This MAP Policy is binding on the Dealer for as long as Dealer carries Rockcats products. By signing the application below, Dealer acknowledges receipt of this MAP Policy and agrees to comply with its terms.